Law Firm Marketing – Top things to consider when hiring a Consultant
When you hire a law firm marketing consultant, there are certain things that you have to keep in mind. As a lawyer, you well know that there are rules that you must follow in your efforts to market and advertise. These restrictions are strictly applicable to lawyers and not other service professionals. If you hire a consultant that is not familiar with these regulations can result in time and money loss and grave consequences including your state license.
Having that in mind, here are three most essential things that you need to consider when hiring a legal marketing consultant.
Ensure that the Consultant is a Lawyer
If the consultant is a lawyer as well, lets you know that they are completely aware of your professional journey. The consultant has the first-hand experience of your stress issues, concerns and daily work at the firm. Working with a law firm consultant who is a lawyer also provides you with the peace of mind knowing that they are familiar with the state bar advertisement and they will follow them. You must know that law firm marketing is completely different from other general business marketing. Not only will you have to abide by the state rules on advertising, but also work with the perception of the public on lawyers and general legal services which are absent in other service professionals.
The Flexibility of Their Payment Structures
Most legal marketing consultants charge their service fees on an hourly basis, but there are those that will charge based on a flat rate. A flat fee billing offers you the information you need to make a budget for your law firm and the peace of mind knowing what you will pay for it at the end of the day. As an alternative to the per project billing or per hour billing, some will charge a monthly retainer fee.
Does the Consultant consider your Personal Preferences and Personality?
There several marketing techniques. You can use such techniques like direct marketing, blogging, public speaking, a podcast series and other such activities to win clients. However, to gain more efficiency and profits in your marketing techniques, you must take into account your personal preferences and personality. If your legal marketing consultant creates a marketing plan that is against your preferences, chances are that you will execute about half the plan and neglect the rest. Ensure that your marketing strategies match with your values, and most importantly meet the demands of the State Bar rules. This way, you will make it through with the marketing efforts with a lot of integrity.
There are numerous ways of attracting people to know, trust and like you, but only if you choose ways that complement your personality, business goals as well as preferred communication style.